Vevo Unveils Co-Viewing Feature And Redesigned App

Vevo announced today a new co-viewing feature dubbed Watch Party as well as a redesigned version of its mobile app in a bid to drive more engagement, the company said. The updates, unveiled at South By Southwest, are also presumably intended to direct viewers to Vevo’s own properties as opposed to YouTube, where a majority of its viewership occurs. Watch Party is a desktop-only service (for now) whereby users can invite an infinite number of friends to chat about music videos, vote on which ones they’d like to watch together, and…

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