Twitter To Make NewFronts Debut As Yahoo Leaves Lineup For Country-Wide Event Series

Twitter is set to make its NewFronts debut this year on May 1 — the first day of the two-week-long ad conference during which digital publishers tout new projects and initiatives in front of marketers and agenciesĀ in New York City. Twitter will announce new original content and live programming, according to a release. Twitter says that video is its largest revenue-generating ad format. In recent months, it has sought to amplify its content offer in categories like sports, politics, and entertainment through partnerships with the NFL, BuzzFeed, and the Golden…

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